Generative AI, aka Gen AI, is not a concept. It’s happening now!
Gen AI is transforming the way businesses operate, create, and collaborate. The rise of large language models (LLMs) has laid the solid foundation for Gen AI to expand its capabilities to new horizons and unlock innumerable possibilities for growth across industries.
Let’s explore the key GenAI trends shaping the future and understand how Gen AI-powered Salesforce solutions incorporated these trends into their suite of products to support your business and teams.
1. GenAI for Chat
In the early days of AI, chatbots were limited to standardized answer and question interactions. But with the advent of LLMS (Large Language Models), GenAI evolved as a collaborator. Salesforce has embedded advanced Generative AI-powered chat features into its products, including Salesforce Einstein.
Rather than just providing quick answers, Salesforce users can use these AI tools to manage complex workflows, automate repetitive tasks, and get actionable insights. Unlike chatbots, these deeply integrated Salesforce AI assistants allow businesses to connect with customers in a personalized way and help them build better customer relationships that last for the coming years.
2. Unstructured Data Transformation
Generative AI can turn unstructured data—images, audio, or text- into usable, structured formats. Salesforce Gen AI products are built with these Gen AI capabilities, including AI models to analyze massive volumes of unstructured data from various sources and aid businesses in gaining insights to make smarter decisions with a deeper understanding of customer needs.
3. Multimodal AI
GenAI’s multimodal AI systems can process and understand multiple types of data at once to draw patterns from interactions, text and sentiments to track a customer’s journey closely.
Einstein platform by Salesforce gives recommendations to the service and sales agents on the next best actions using multimodal AI capabilities. The users can extract insights from text, image, and audio data to act and stay connected to customers across different touchpoints, applying more context-driven strategies.
4. Agentic AI
Generative AI has simplified service operations with Agentic AI capabilities. Multiple AI agents can analyze data across marketing, sales, and service teams and work together with your teams to resolve complex issues instantly. Salesforce AgentForce AI Agents can simplify your business from sales forecasting to automating marketing campaigns with unparalleled efficiency. Learn more about AgentForce in our latest blog on AgentForce for Sales and Service.
5. Reasoning AI
While we depend on AI systems for decision-making, transparency matters!
Modern AI models now focus on transparency and reasoning, providing businesses with explanations for how decisions are made. Salesforce has integrated reasoning tools into its Einstein AI models. For instance, when Einstein AI suggests a sales strategy or recommends the next best action, Salesforce tools can provide clear and easily understandable reasoning for why that decision was made. This level of transparency and reasoning ensures that each insight is well analyzed, and the insights understandable and actionable.
Gen AI is all about sustainability and scalability; so does Salesforce. By continuing its ethical practices, Salesforce has been a leader in offering innovative and cutting-edge solutions for businesses in a futuristic and responsible manner. Salesforce Gen AI tools rapidly transform businesses and drive business growth efficiently and consistently.
From multimodal capabilities to transparent reasoning and AI-driven workflows, Salesforce has incorporated the Gen AI capabilities in its products to help diverse businesses sustain business growth and deliver a great customer experience.
Our certified Salesforce AI experts can help you implement a custom Salesforce Generative AI solution for your business. Connect with the Dextara Datamatics team at sales@dextara.com for more info on Salesforce AI solutions for your business.