Patients expect exceptional patient care along with effective and personalized treatment. Hence, every healthcare organization is emphasizing patient journey mapping to offer seamless, customized services to patients for delivering a great patient experience throughout their healthcare journey. Salesforce’s Health Cloud is the most used platform by healthcare organizations due to its robust features to transform patient care. In this blog, let’s delve deeper to understand what makes Salesforce Health cloud implementation a wider choice for patient journey mapping.
What is Patient Journey Mapping?
Patient journey mapping is an approach that visually represents the entire patient’s progression from the initial awareness level of the service provider to post-treatment follow-up across various touchpoints and interactions within the healthcare system. This approach gives a complete overview of a patient’s emotions, needs, expectations, pain points and challenges at each stage, thereby enabling healthcare providers to offer patient-centric care to fill specific patient requirements. This understanding of each patient based on insights can help healthcare providers foster patient satisfaction, loyalty, and trust, ultimately contributing to positive patient experience and patient engagement.
The Healthcare teams can follow several stages of Patient Journey Mapping to engage patients at different levels and improve patient relationships.
For instance,
- In the awareness stage, a patient realizes a health issue and seeks healthcare service teams for information.
- In the consideration stage, the same patient proceeds to research healthcare providers and treatment options.
- In the engagement stage, this patient makes initial contact with healthcare providers and schedules appointments.
- In the treatment stage, the patient is involved with Healthcare Service and support teams; hence patient engages in detailed discussions and needs continuous support during treatment.
- Post-treatment, the patient needs follow-up care. At this point, the care teams need to maintain communication with the patient and gather patient feedback.
Implementing Salesforce Health Cloud makes this entire patient journey much simpler with its advanced features.
How can Salesforce Health Cloud facilitate Patient Journey Mapping?
Salesforce Health Cloud offers a suite of tools to streamline Healthcare Ops and enrich patient experience with its key features such as:
Centralized Data Repository: Gathers and consolidates patient data from various sources like Electronic Health Records (EHR), lab results, patient portals, patient history, websites, surveys, etc., for a holistic view of the patient journey.
Care Collaboration: Simplifies collaboration among healthcare providers with options to share information and coordinate to offer services and treatments effectively. The caregivers can use Patient caregiver maps to understand who is treating a patient and identify other household relationships of each patient.
Tools for Data Analysis and Visualization: Salesforce Health Cloud offers timeline view, household mappings, and advanced analytics tools to uncover patient health trends, understand patient profiles, and gain insights on a patient’s lifestyle, goals, and other info to make informed decisions while treating a patient.
How to setup Patient Journey Mapping using Salesforce Health Cloud?
- Define Patient Personas to identify distinct patient groups and map out their unique journey paths.
- Gather Data to collect patient feedback, analyze interactions, and review complaints and compliments.
- Analyze and visualize Data to use Health Cloud’s tools to organize and visualize patient data.
- Develop Action Plans to address pain points and improve patient experience with targeted strategies.
Upon successfully setting up Salesforce Health Cloud, Healthcare providers can emphasize patient care and business growth because the Health Cloud features can make patient acquisition, personalized service, care management, and patient engagement much simpler and straightforward.
To conclude, Salesforce Health Cloud is a complete solution that is highly usable, customizable, scalable, and secure platform for healthcare providers. So, envision the future of healthcare by transforming today. Our Salesforce Specialists at Dextara can help you today; feel free to connect with us at sales@dextara.com