Customers expect hyper-personalized solutions, great digital experiences, and innovative yet usable and helpful tools. That’s where Salesforce Financial Services Cloud aid financial services firms and advisors. This blog discusses Salesforce Financial Services Cloud features and benefits in detail.
What is Salesforce Financial Services Cloud?
Salesforce Financial Services Cloud, introduced by Salesforce, is an extensive and fully integrated solution built with easily customizable components to fill every financial firm. The most phenomenal features the financial advisors, insurance agents, bankers, and others can avail on the Salesforce Financial Services Cloud platform are:
Single and Shared Financial Management:
Financial advisors and firms can get a consolidated view of an individual Client with details such as their financial interactions, assets, accounts, goals, and active services to offer more personalized services. Furthermore, on Financial Services Cloud Salesforce, financial institutions and authorized users can handle groups of interrelated/group of Clients with shared financials and individuals to do
- Financial planning
- Customize actions
- Set and track financial goals (such as funding education, retirement savings, significant purchases, etc.)
Design Professional Templates:
Financial institutions and individual contributors can generate tear sheets using the HTML-based Template Designer to define relationships among clauses, sections, and tear sheet templates. To generate templates, the user must have OmniStudio Admin and DocGenDesigner or DocGenRuntime permissions. Free Salesforce-managed packages like DXTemplates are available on Salesforce AppExchange, which supports users in creating branded and professional documents in multiple formats with a seamless integration on Salesforce.
Task Automation:
Financial service providers can use the advanced features of Salesforce Financial Services Cloud to automate manual and recurrent tasks by standardizing the workflows to ensure timely follow-ups with clients while remaining consistent, efficient, and compliant. The automation features enable financial advisors, insurers, and other staff to access Client info securely, understand analytics, and manage tasks on all devices from anywhere at any time to keep financial risks either zero or in control.
Tools for Client Engagement:
A financial advisor or BFSI business can use AI-powered insights on client data to uncover gaps and opportunities, analyze scope, and make smarter decisions. Also, they can create and use personalized dashboards to monitor and track Client interactions in real time to stay well-informed about a Lead/Client before a Financial Advisor tries to initiate a conversation with any Lead or Client. The Financial firms can provide a secure online portal to enable Clients to access their previous interactions with Financial Advisors, view their financial info, and collaborate with a Wealth Manager or Financial Advisor or staff members or relationship managers to join them in document sharing, virtual meeting, and messaging securely by using collaboration tools available on Salesforce Financial Services Cloud.
Integration and Customization
Financial Services Cloud Salesforce is highly scalable and flexible for multiplying and customizing workflows per your branding and business requirements. The features of Salesforce Financial Services Cloud enable its users to integrate portfolio management tools for viewing and tracking their Client’s investments and performance. Furthermore, BFSI service providers can do Client Segmentation based on Client preferences, wealth tiers, and behaviors to offer hyper-personalized services and ensure optimal investment outcomes.
Here are some top Benefits of Salesforce Financial Services Cloud:
- The collaboration tools elevate communication and knowledge sharing among your teams, which further aids them in delivering a consistent and great customer experience to all your Clients.
- With a holistic view of all your Client info, including their preferences and interactions, your teams can understand your Client needs better, which further deepens Customer Relationships with a personalized touch.
- On streamlining regular and repetitive tasks, financial advisors and other staff members get more time to think strategically to deliver the best outcomes to their clients.
- A data-driven approach can help you optimize strategies, identify patterns, use actionable insights, and plan the financial vision for a client to help them achieve their goals besides driving growth for your business.
- Financial Services Cloud Salesforce offers built-in compliance tools to help a BFSI business, financial advisor, or any other individual contributor stay compliant without hassle by ensuring you’re generating reports, documenting activities, and automating compliance checks.
Salesforce Financial Services Cloud is a one-stop solution for all the needs of the BFSI sector. All you need is to leverage the advanced features of the Financial Services Cloud to drive sustainable growth and stay ahead in the market. If you want to get started with Salesforce Financial Services Cloud implementation, we can help you!
Connect with our Salesforce Consultants at sales@dextara.com