Covid-19 and the year FY20 has been very challenging for business of all sizes. For businesses, understanding new customer expectations and managing digital disruption while maintaining the profitability of legacy revenue streams is not only challenging but exhaustive. The growth of customer connections through sensors and mobile devices is exploding along with demand for managing and analyzing large data sets to obtain a deeper understanding of their interactions.
Customizable applications to accelerate the goal of enterprise digital transformation are in high demand fueled by changing business ecosystems.
Analyst firm, IDC interviewed twelve organizations that are using Salesforce as a platform for developing and delivering business applications and services to their employees and customers. According to these Salesforce customers, they are achieving the levels of agility and scalability needed from their application development efforts to match demand from their business operations, which leads to better business outcomes and operational efficiencies. In other words, their organizations are deriving value from more timely, functional, and robust business applications.
To enable digital transformation of its customers, Salesforce provides a portfolio of services to support and accelerate application development. Some services are meant for users with minimal technology experience (often in line of business) with a low/no-code approach, while others target professional developers offering complete control of application functionality and the choice of multiple languages. Data analytics can be used to understand customer interactions and trigger both desktop and mobile applications. Salesforce fully abstracts infrastructure, removing the traditional time lags and complexity of delivering these types of solutions.
Salesforce recognizes the need for enterprises to focus on technology and the importance of applications to drive digital transformation. These cater to the needs of different types of application builders ranging from citizen to professional developers.
Salesforce offers a scalable, trusted platform that serves over 150,000 customers and processes over 4BN transactions per business day. The platform serves customers across all time zones with high performance resiliency and provides cutting-edge Virtual Private Cloud (VPC) capabilities to build hybrid apps with fine-grained network control.
Specialized runtimes serve particular styles of computing: Heroku for scalable (or "elastic") tasks; Force.com for business-data focused tasks; and Thunder for processing event-driven streams of data. Complete abstraction and automation of infrastructure lets developers focus on building apps instead of remaining mired in otherwise manual tasks like database management, workload configuration, security patches, and operating system upgrades.
Salesforce supports secure sharing of identity across users, profiles, and organizations. This security and sharing context reduces application development time and complexity. Shield provides protections including encryption-at-rest, event monitoring, field audit trail, and transaction security. Other than geographic recognition like FedRamp and TUV Rhineland, Force.com has earned certifications like ISO 27001/27018, SSAE 16/ISAE 3402 SOC-1, SOC 2/3, PCI-DSS, TRUSTe Certified Privacy Seal, and CSA STAR.
Integration with external business sources increases the business value of application portfolios. Salesforce provides multiple options for integration, including Salesforce Connect which exposes on-premises or cloud-based data through the industry-standard OData protocol, with no coding. Customers access their business data on a "by-reference" basis instead of through traditional integration techniques. AppExchange Connectors are products that can be directly added to Salesforce environments to connect to legacy data. Files Connect manages access to content stores (including SharePoint, Box, and Google Docs) and leverages federated search identity and access control. And APIs support a standard set of Web Service-based APIs, including SOAP, REST, Steaming, Bulk, and Metadata, all to reduce development effort and time.
With Salesforce services ranging from integration to Internet of Things (IoT) and mobile delivery, there is an increasing need for application development resources to be skilled in these competencies. Salesforce recognizes the need to expand the pool of developer talent and via Trailhead delivers a free self-service training platform to enable any motivated employee to develop and deliver applications. With tutorials broken up into small pieces, the time investment for training is reduced for individuals that are often already engaged in other important activities.
Salesforce is updated three times a year, helping enterprises keep on top of technology changes for transforming their business. These updates make it a platform that can constantly adapt to user needs and give enterprises a continuously increasing range of components available to meet their needs.
At Dextara, helping customer experience success through Salesforce is our only mission and thats' the sole reason why we exist. We're successful when our customers are successful. And with Platform development, successful product and app development for businesses is our passion and is at the heart of everything we do.
For our clients, it is really the speed to deliver, the lack of infrastructure, and the flexibility to develop in an interactive and agile manner that led them to Salesforce platform and Dextara to build the same at the shortest possible time.