Top 4 ways Salesforce can add value to your business in 2023 & beyond

Dextara Digital blog

The renowned Customer Relationship Management (CRM) platform, Salesforce, will continue transforming the business world with its multi-cloud offerings. If your organization is customer-centric and progressive, we discussed some unique ways that Salesforce could become your business growth partner in 2023 and beyond. 

  • Hyper-personalized Customer Relationship Management 
  • Businesses of the day are more aware of the importance of staying connected with their customers now. The extended functionalities and features in every Salesforce release (thrice a year) are more customer-focused and business growth-centric. Previously, when Salesforce Summer 22 release date was announced, we were all excited about what upgradations Salesforce Summer ‘22 release will offer. The Salesforce summer release 2022 added beyond expected advancements in the Marketing Cloud, Einstein AI, Sales Cloud, and Service Cloud. Now, the Salesforce Summer 2023 release date is scheduled as April 26th. Earlier in the Spring ‘23 release, Salesforce added new CRM features like WhatsApp Business Messaging via WhatsApp Salesforce integration can create a conversational experience with customers and boost sales, customer service engagements, and conversions.

    Also, loyal customers are the greatest assets for any business. CRM Loyalty Management on the Salesforce platform enables your teams to identify your loyal customers and offer them personalized coupons, offers, and discounts. Furthermore, by leveraging Customer 360, you can get a complete view of your sales, marketing, and service operations and customer info on one dashboard. In this Summer ‘23 release Salesforce will bring the most promising advanced CRM features for B2B and B2C companies to meet customer expectations and better understand customer needs and preferences.

  • Improved productivity
  • Automation tools can save time, costs, and effort for companies. Salesforce Service Process automation released in the Spring’23 can help many service-based firms to directly create a process using prebuilt process templates or low-code/no-code tools and do High Performance Integrations to make API calls to third-party systems. These kinds of upgrades in the Salesforce release can fuel the growth of the business and can make their teams emphasize more revenue-generating activities and customer engagements. Furthermore, using Salesforce for automation makes it easier for companies to manage data entries, approvals, marketing, financial ops, leads, insights, processes, and other operations related to several business departments on one dashboard.

  • Better data insights
  • Using Salesforce’s data analytics capabilities will enable the companies to gather data, track and analyze key performance metrics, like customer acquisition costs, product performance, marketing campaign performance, customer lifetime value, & deal conversion rates. Customer 360 or Einstein AI on Salesforce can help businesses get real-time insights and forecasts on sales and marketing. Thereby making these businesses make well-informed, data-driven decisions and monitor their workflows to stay on track to success.

  • Enhanced collaboration
  • Salesforce’s collaboration tools strengthen your teams by enabling them to work together and share info in real-time, irrespective of their location. Usage of these tools can help companies stay connected and aligned, enabling them to make faster, more informed decisions. So, you can focus on team building strategies and execute well on the Salesforce ecosystem to improve your team collaboration and productivity.  

    To conclude, as a Salesforce Gold Partner, we ensure that our clients get a complete advantage of their Salesforce investment by updating their Salesforce platform with new features for every Salesforce release. Our Salesforce consultants, Salesforce implementation specialists, Salesforce CPQ experts, and other teams ensure that our client gains a positive ROI and transforms their business digitally. Have you started your digital transformation with the power of Salesforce, or are you still planning to do it? Our Salesforce experts can help you. Reach our Salesforce Support team at for more details. Keep following us for more updates on Salesforce Summer ’23 release dates, release notes, and more. 


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