To better meet customer-specific and market-specific demands, companies are increasing product variants to meet the needs resulting in product complexity.
Let’s baseline the understanding of what qualifies as a Complex Product!
Complex Product: A product that is made up of other products to form a single saleable product, or a product with attributes that defines the characteristics of the product is called a complex product. Complex products can be bundles or hierarchical products.
Organizations should equip their teams with the right tools to configure and sell complex products. And the key focus in determining such tools should be as much on design time (Modeling the product) as the run time (Selling the product). At design time, the administrator or the product manager should be able to seamlessly set up a complex product by leveraging tools/software that has a set of features.
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