Post-pandemic, we're navigating through inflationary pressures and ever-shifting consumer expectations that are resulting in constant enhancements of digital platforms by eCommerce businesses to deliver a better Customer Experience.
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As always, Salesforce has brought in an innovative solution called Marketing Cloud Account Engagement or Pardot, for marketers to retain and understand their top accounts, improve pipeline quality, and multiply their revenue.
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Everyone is aware of the value of excellent service. So why don't more businesses offer it? Many consumers place equal value on a company's customer care as they do on its products or services
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It is obvious from the new data that B2B sales must evolve to succeed in the digital age. The last two years influenced B2B buyers and sellers to prefer relying on digital channels.
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